TIVO and the Superbowl
The digital television recording device known as TIVO is one of the great inventions of the last decade. If you don't have one, get one. It allows you to watch television programming at your convenience and fast forward through commercials.

Tivo, the company, did a survey of 10,000 of its customers to find out what they re-played during last Sunday's broadcast of the Superbowl. Turns out, the Tivolians watched replays of the commercials. Most "replayed" was the Britney Spears Pepsi spot. The rest of the story is here.