Monday, March 18, 2002

Foveon and Polaroid

When I first read that Polaroid was set to launch a $20 million advertising campaign, I was bewildered. Wasn't Polaroid bankrupt? Hadn't Polaroid squandered every conceiveable opportunity over many decades before finally collapsing under the weight of its incompetence? What in the world was this company doing spending $20 million on advertising?

Especially when you consider what Foveon is doing out in Santa Clara. But as the linked Foveon article makes clear, the best technology is not always "best" in the minds of consumers. There probably is still a place for Polaroid and Polaroid "snap shots." Amazing as that may seem.