The Natural

The name on the door at 52nd Street and 6th Avenue is Batten, Barton, Durstine & Osborn (BBDO), but the man who made it the greatest broadcast television advertising agency in the world is Phil Dusenberry. After four decades of frequently extraordinary work for clients like General Electric, Pepsi, Fedex and President Ronald Reagan's 1984 re-election campaign, Mr. Dusenberry is retiring, effective 31 May. Stuart Elliott has the story and a fond appreciation.