Thursday, April 25, 2002

A Perfect Ad

If you didn't see it, go to the Business Section of today's New York Times and (four or six pages in) check out the full-page Apple Computer ad with the familiar tag-line: "Think Different." There's no text. It's just a picture of Jay Chiat, who died Tuesday at the age of 70. The picture captures one of the great men of advertising, whose work on behalf of Apple was consistently extraordinary.