Ice Cream Wars.
Let's see. On one side, we have the sad sack European Ice Cream maker, whining about energy and ingredients costs. On the other side, we have the great American Ice Cream Maker, which believes that a pint of ice cream is the full 16 ounces, not the cheeseball 14 ounces that the Euro-slobs are trying to get away with.
Marketing advantage: Team USA.