What Do You Fancy?

Joe Einhorn set out a couple of years ago to create "the Google of things" or "the Google of stuff." The idea being that if you were searching for some thing (like a particular chair or an old movie poster or whatever thing you might be looking for), Joe Einhorn's website would be the place to do that.

Today, I got in the mail an invitation to join something called "TheFancy.com." It is, I assume, Joe's first step toward becoming the "Google of things."

I don't know if he's going to get there, but I hope he does. He's a good guy and he's truly ambitious, in the best sense of that word.