Wednesday, March 28, 2012

Ellisblog! I-Team Special Report!

A while back, our crack investigative unit came across a company called Dollar Shave Club. The company's premise (and promise) was to provide a great shaving experience at a fraction of the cost of the (say) Gillette experience. After lengthy due diligence and in-depth analysis, we are now able to provide you with a full report.

Here's the deal:

1. The Dollar Shave Club basic dual razor blade isn't as good as, say, a Gillette Sensor razor blade.

2. The Dollar Shave Club basic razor shaving experience is similar to the shaving experience one has when using a plastic, throw-away blue Gillette razor.

3. Dollar Shave Club razors really are very inexpensive.

4. Dollar Shave Club razors are good enough to get the job done, without discomfort.

5. Or as Jim Cramer might put it: BUY BUY BUY.**

**Editors Note: We do not have any stake of any kind in Dollar Shave Club. We think we wish we did, but we're not sure. Years ago, the same Jim Cramer wrote a post which made the case that Shick should stop directly competing with Gillette and re-position itself as an econo-razor. Just as good, but one-third less. I always thought that was very good advice, but it never happened, for whatever reason. The question here is whether Dollar Shave Club can become North America's "econo-razor." I'm not sure the answer is "yes." But I hope it does, if only to create downward price pressure on Gillette.